Independent Financial Advice by Key Wealth Management

0191 566 1984

Privacy Statement

Your privacy is important to us. This privacy statement explains what personal data that TTR Barnes Financial Services t/a Key Wealth Management (Key Wealth Management) collects from you, through our interactions with you and how we use that data.

Please read the product specific details in this privacy statement, which provide additional information about some of the financial services. This statement applies to Key Wealth Management’s interactions with you and the services listed below:

Personal Data we collect
How We Use Personal Data
How to Access & control Your Personal Data

Personal Data That We Collect

Key Wealth Management collects data to operate effectively and provide you with services best suited to your individual needs. You provide some of this data directly, such as when you instruct our services and forward Financial or Personal information to our company.

We may also obtain data from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of the data. These third-party sources vary over time. But have included:

-Publicly available sources, such as open government databases or other data in the public domain.

Investment Providers/Financial Institutions – Information collected on your behalf with your expressed written authority.

You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to deliver our services in full to you or provide a recommendation the service delivered or the market searched on your behalf may be limited.

The data we collect depends on the context of the services you require to be delivered from our company, the choices you make including, your privacy, the products and services you use. The data we collect can include the following:

Name and Contact Data– We collect your first name and last name, e-mail address, postal address, telephone number and other similar contact data.
Credentials – We collect security information used for authentication.
Demographic Data – We collect data about you such How We Use Personal Data, such as your age, gender and country you reside in.
Payment Data – We may collect data necessary to process your payment if you are paying ongoing contributions to a product provider or you take income from your investments.

How we Use Personal Data

Key Wealth Management uses the data we collect for three basic purposes:

To operate our business
To provide our service to you
To send communications to you
In carrying out these purposes we collect data to give you information about our services and make personalised recommendations.

Providing and improving our products

We use data to provide and improve the services we offer and to improve essential business operations. This includes operating our services & Products, maintaining & improving the performance of our Services and products, developing our customer service, conducting research and providing customer support. Examples of such uses include the following:

Providing Services – we use data to carry out your instructions and transactions with us and to provide our services to you. Often those services include personalised recommendations which are tailored to your personal financial situation based on the data you have provided us with.

Client support – We use data to provide customer care and Product Provider support services.

Provision of Services/Product/Policy Commencement – We use data to provide our services as you request to the service level you have requested and to commence polices/Products you have instructed us to commence or administer on your behalf.

Service Improvement – We use data to continually improve our services to you.

Security, Safety and Dispute Resolution – We use data to protect the security of our service, products and clients, to detect and prevent fraud, to resolve disputes and enforce our agreements.

Business Operations – we use data to develop, analyse and business intelligence that enable us to operate, protect and make informed decisions and report on the performance of our business.

Communications – We use data we collect to communicate with you and personalise our communications with you. For example, we may contact you by telephone or e-mail or other means to inform you when services are due for review or products are due to renew, mature or options are due to be taken.

Reasons We Share Personal Data

We share your personal data with your consent or as necessary to complete any transaction or provide any product or service you have requested or authorised. For example, we share your content with third parties when you tell us to do so, such as when you send an update of change of personal address or contact details or forward an application to us to be forwarded to a product Provider on your behalf.

In addition, we share personal data with agents working on our behalf for the purposes described in this statement. For example, companies we’ve hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose.

We will access, transfer, disclose and preserve personal data, when we have a good faith belief that doing so is necessary to:

Comply with FCA Regulations, applicable law or respond to valid legal processes, including from law enforcement or other government agencies;
Protect our customers, for example to prevent spam or attempts to defraud users of our services;

Operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
protect the rights or property of Key Wealth Management, including enforcing the terms governing the use of our services; however, if we receive information indicating that someone is using our services to traffic in stolen intellectual or physical property belonging to Key Wealth Management, we will not inspect a customer’s private content ourselves, but we may refer the matter to relevant legal enforcement bodies

Please note that some of our services may attach links to products/services of third parties whose privacy practices differ from Key Wealth Management. If you provide personal data to any of those products/bodies, your data is governed by their privacy statements.

How to Access & Control Your Personal Data

You can request to view, edit or delete your personal data by contacting our office, in writing, at 3-5 Grange Terrace, Stockton Road, Sunderland SR2 7DG.

Creating and using a personal account with a recommended Investment or Life company

If you set up accounts to log in and access your financial information with a government body, Investment or Life Company we have introduced you to, the third party can use or share the data it receives when you sign in or make a purchase according to its own practices and policies. You should carefully review the privacy statement for each service/product you sign into and each provider you purchase from to determine how it will use the data it collects.

Other Important Privacy Information

Below, you will find additional privacy information that you may find important.

Security of Personal Data

Key Wealth Management is committed to protecting the security of your personal data. We use a variety of security technologies and procedures to help protect your personal data from unauthorized access, use or disclosure. For example, we store the personal data you provide on computer systems that have limited access and are in controlled facilities held within two locations within the UK. When we transmit highly confidential data over the Internet, we protect it through the use of encryption.

Where We Store and Process Personal Data

Personal data collected by Key Wealth Management will be held in two locations stored within the UK and processed in your region, the storage location(s) are chosen in order to operate efficiently, to improve performance and to create redundancies in order to protect the data in the event of an outage or other problem. We take steps to ensure that the data we collect under this privacy statement is processed according to the provisions of this statement and the requirements of applicable UK & EU law wherever the data is located.

Our Retention of Personal Data

Key Wealth Management retains personal data for as long as necessary to provide the products and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly. The criteria used to determine the retention periods include:

How long is the personal data needed to provide the products and operate our business? This includes such things as maintaining and improving the performance of those services & products, keeping our systems secure and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most data retention periods.

Is the personal data of a sensitive type?

If so, a shortened retention time would generally be appropriate.

Has Key Wealth Management adopted and announced a specific retention period for a certain data type?

For example, for Financial Services business transacted, most types of data is held for 7 years, some data held on some products transacted as per FCA regulations, have to be held for an infinite period, such as DB pension transfer business

Is Key Wealth Management subject to a legal, contractual or similar obligation to retain the data?

Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation or data that must be retained for the purposes of a complaint.

Changes to This Privacy Statement

We will update this privacy statement when necessary to reflect customer feedback and changes in our services/products. When we post changes to this statement, we will revise the “last updated” date at the top of the statement. If there are material changes to the statement or in how TTR Barnes will use your personal data, we will notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification. We encourage you to periodically review this privacy statement to learn how Key Wealth Management is protecting your information.

How to Contact Us

If you have a privacy concern, complaint or a question for the Data Controller of Key Wealth Management please contact us by using our Contact form. We will respond to questions or concerns within 30 days.

Unless otherwise stated, Key Wealth Management is a data controller for personal data we collect through the services/products subject to this statement. Our address is Key Wealth Management 3-5 Grange Terrace, Stockton Road, Sunderland SR2 7DG Telephone: (+44) 5661984.

TTR Barnes Financial Services Ltd trading as Key Wealth Management is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales, Registered Address 3-5 Grange Terrace, Stockton Road, Sunderland, SR2 7DG. Registered Number 2048541.

The guidance contained within the website is subject to the UK regulatory regime and is therefore primarily targeted at customers in the UK